What Is A Seo 301 Redirect?
When you move into a new house it is very important to forward all your mail to the new address. A website is like a home and the url is the address where this website can be found. When you move a website from one url to another, you want to direct all the visitors to the new url without losing any valuable information. This is what a seo 301 Redirect is about.
A Seo 301 Redirect is a tool which ensures a permanent forwarding of your old domain to the new one. By implementing this technique no website’s domain authority or search rankings will be lost. The visitors don’t have to type the new url because they are automatically redirected to the new address.
For example, if your old website was www.coolwebsite.com and you wanted to change it to www.greatwebsite.com , you’d implement a 301 redirect from the old URL to the new one. So, when somebody types in your old URL, would automatically be redirected to your new URL.
Why Set Up a 301 Redirect?
The big reasons marketers might set up a seo 301 redirect are:
- To associate http and www. with one URL to maximize a domain authority.
- Rename or rebrand a website.
- To forward traffic to a website from other URLs of the same organization.
A301 redirect is a key tool when a website is rebranded because it maintains the quality and value of all the inbound links on the new domain.
There have been a lot of debates on using a seo 301 redirect between many SEO professionals. Some of them believes that this redirect can lead to losing some of your “link juice” and recommend using rel=”canonical” instead. However, this is just a myth and there are no real evidences of 301 redirect hurting a website performance. No doubts the rel=”canonical” is an effective tag too.
Different types of Redirect
There are different Types of redirects, and each type can have different SEO implications.
This redirect means moved permanently.
Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0) -a temporary redirect, sends 0% of link juice and should not be use. In the first versio 1.0,, 302 referred to the status code “Moved Temporarily.” In version 1.1 changed to the status “Found.”
Rarely used and doesn’t send the “link juice”, this redirect don’t appear to work properly to search engines. It is always better to use 301 redirect instead.
Moved Temporarily (HTTP 1.1 Only)- successor of the 302 redirect. redirect status response code indicates that the resource requested has been temporarily moved to the URL given by the Location headers. The link-juice is not sent to the new URL.
This redirect status response code indicates that the resource requested has been definitively moved to the URL given by the Location headers. The link juice is sent to the new url.
Which Redirect Is Better?
Well, a 301 permanent redirect is always better for Seo, than a temporary redirect because it transfers the inbound links, which helps the website maintain its rankings. Sometimes, when a site is under maintenance and visitors need to be directed to a different domain to consume their content, a 302 redirect would be performed.
301 Redirect Mistakes to Avoid
Now that you understand how essential a seo 301 redirect is, let’s review common mistakes to avoid when using it.
1) Set up a seo 301 redirect between the http:// and http://www versions of your domains.
301 redirects sends the power of inbound links from one URL to another. Although http://example.com and example.com may not seem like two different URLs, make to redirect from all of the different iterations of domain to boost your search engine results.
2) Always set up a 301 redirect before moving to a new domain.
Ok, let’s get it straight. You don’t want Google to re-crawle your aged domain as a brand-new domain. Do you? Be sure to implement the redirect before migrating the website content.
3) Use a 301 permanent redirect instead of a 302 temporary redirect.
Try to always use the first redirect and the second one only if your site is under maintainance and you need to temporarily migrate the content.
4) Set up redirects to older internal links on your website.
Clean up internal links. Do not redirect everything to the homepage. This will create a bad user experience.