What Is A Seo 301 Redirect?

When you move into a new house it is very important to forward all your mail to the new address. A website is like a home and the url is the address where this website can be found. When you move a website  from one url to another, you want to direct all the visitors to the new url without losing any valuable information. This is what a seo 301 Redirect is about.

A Seo 301 Redirect is a tool which ensures a permanent forwarding of your old domain to the new one. By implementing this technique no website’s domain authority or search rankings will be lost. The visitors don’t have to type the new url because they are automatically redirected to the new address.

For example, if your old website was www.coolwebsite.com and you wanted to change it to www.greatwebsite.com , you’d implement a 301 redirect from the old URL to the new one. So, when somebody types in your old URL, would automatically be redirected to your new URL.

Why Set Up a 301 Redirect?

The big reasons marketers might set up a seo 301 redirect are:

  1. To associate http and www.  with one URL to maximize a domain authority.
  2. Rename or rebrand a website.
  3. To forward traffic to a website from other URLs of the same organization.

A301 redirect is a key tool when a website is rebranded because it maintains the quality and value of all the inbound links on the new domain.

There have been a lot of debates on using a seo 301 redirect between many SEO professionals. Some of them believes that this redirect can lead to losing some of your “link juice” and recommend using rel=”canonical” instead. However, this is just a myth and there are no real evidences of 301 redirect hurting a website performance. No doubts the rel=”canonical” is an effective tag too.

Different types of Redirect

There are different Types of redirects, and each type can have different SEO implications.

301 Redirect

This redirect means moved permanently.

302 Redirect

Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0) -a temporary redirect, sends 0% of link juice and should not be use. In the first versio 1.0,, 302 referred to the status code “Moved Temporarily.” In version 1.1 changed to the status “Found.”

303 Redirect

Rarely used and doesn’t send the “link juice”, this redirect don’t appear to work properly to search engines. It is always better to use 301 redirect instead.

307 Redirect

Moved Temporarily (HTTP 1.1 Only)- successor of the 302 redirect. redirect status response code indicates that the resource requested has been temporarily moved to the URL given by the Location headers. The link-juice is not sent to the new URL.

 308 Redirect

This redirect status response code indicates that the resource requested has been definitively moved to the URL given by the Location headers. The link juice is sent to the new url.


Which Redirect Is Better?

Well, a 301 permanent redirect is always better for Seo, than a temporary redirect because it transfers the inbound links, which helps the website maintain its rankings. Sometimes, when a site is under maintenance and visitors need to be directed to a different domain to consume their content, a 302 redirect would be performed.

301 Redirect Mistakes to Avoid

Now that you understand how essential a seo 301 redirect is, let’s review common mistakes to avoid when using it.

1) Set up a seo 301 redirect between the http:// and http://www versions of your domains.

301 redirects sends the power of inbound links from one URL to another.  Although http://example.com and example.com may not seem like two different URLs, make to redirect from all of the different iterations of domain to boost your search engine results.

2) Always set up a 301 redirect before moving to a new domain.

Ok, let’s get it straight. You don’t want Google to re-crawle your aged domain as a brand-new domain. Do you? Be sure to implement the redirect before migrating the website content.

3) Use a 301 permanent redirect instead of a 302 temporary redirect.

Try to always use the first redirect and the second one  only if your site is under maintainance and you need to temporarily migrate the content.

4) Set up redirects to older internal links on your website.

Clean up internal links. Do not redirect everything to the homepage. This will create a bad user experience.

How Search Engines Work

Search engines generate revenue primarily through paid advertising and invest a tremendous amount of time, energy, and capital in improving their relevance. Each major search engine employs a team of people who focus solely on finding and eliminating spam from their search results.

On average more than 4,500 searches are performed every single second of every day. Users expect that the
responses to their search queries will be returned in less than one second.

The basic goal of a human searcher is to obtain information relevant to her inquiry. It is very important to understand the psychology of your target audience. Once you grasp how your target market searches for your
service, product, or resource, you can more effectively reach and keep those users.

Search engines invest significant resources into understanding how people use search, enabling
them to produce better search engine results.

You can learn more from this video:

Search engine optimization (SEO) remains a top concern for many large and small businesses, but many smaller companies don’t have the resources or time to gain a solid understanding of how it all works. The result is that many small businesses are lacking the most basic SEO skills, which can turn search engine optimisation into a confusing and dreaded subject.

The good news is it really isn’t difficult to get to grips with the most basic SEO principles. For beginners, the main problem is understanding where to start. The answer to this is straightforward.

Learn more about seo tips for improving on site seo for small businesses.

What is White Hat SEO?

In simple terms, it’s using various techniques that ensure that your site performs well in the SERPs without resorting to what essentially many people now refer to as cheating. These tactics are known as black hat SEO and involve numerous spamming techniques, keyword stuffing and more.

White Hat Seo are a set of organic techniques which give quality to a site in order to ensure it performs well for search. What needs to be optimized is:

  •  Content
  • Images and videos
  • Meta information
  • Site architecture
  • Site performance

White Hat Seo are techniques and tactics that focus on a human audience and completely follows search engine rules and policies. Some examples of these techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat Seo is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.

White Hat Seo is the opposite of Black Hat SEO. Not engaging in it can get your site banned from Google and other search engines! Being banned can result in a drastic drop in website traffic and even business. Implementing safe practices is the best way to create an ethical, sustainably successful website and business. Here are some of the main practices:

  • Offer Quality Content
  • Use Descriptive, Keyword-Rich Meta Tags
  • Make Your Site Easy to Navigate



More about these techniques in the video bellow:

Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9.

The Local Source tag highlights the original sources of local stories that have become national or international talking points, thus directing traffic to smaller, regional publications that would otherwise be overshadowed by larger news outlets.

Google’s subtle new accessory has the potential to make a major difference in the way we receive our news in the digital age. In fact, it may be the only solution to escaping the Facebook news funnel you didn’t even know you were caught in.

Before diving into the specifics of Google’s most recent enterprise, let’s take a look at how social media has changed the way we discover news and learn about the world.

The Facebook News funnel

The internet has undoubtedly expanded the world as we know it, allowing us to access information that would otherwise be limited to specific regions of the planet.

Google News and smartphone news apps transcend geographical space, delivering stories to a wider audience in a technological leap reminiscent of the invention of the Transcontinental railroad.

However, like a train on railroad track, news that travels via the internet is limited by a specific path built for the conveyance of the intellectual cargo. While shortcuts do exist, most people receive their news from a limited number of ports. The primary ones being Google, Facebook, and Twitter.

A study released by Pew last year revealed that 63% of Facebook and Twitter users rely on these social media platforms as a source of news.

In other words, while the intellectual universe has been expanding, our reliance on social media platforms has created a funnel through which all information must squeeze and contort in order to reach us. Mega-sites like Facebook and Twitter are limiting the scope of news the world sees.

To continue the railroad metaphor, consider social media platforms like Facebook and Twitter to be like popular highly-trafficked train platforms. The small group of men and women in charge of the train station determine which trains are allowed to come and go.

While thousands of trains travel the world from various locations, only those deemed relevant by Facebook and Twitter will reach the millions of people visiting the platform at any given time.

Facebook users, for instance, can see which topics are “trending” on the social media site at any particular moment. These trending topics are intended to show us what popular subjects other users are discussing, thus determining which news stories are most important to the greater population of internet-users.

The company claims that the trending list is based on an algorithm, and therefore, free of human bias. However, several former Facebook employees have come forward, revealing that the list isn’t necessary built by an automated mathematical equation. Rather, they claim, management is guiding employees to fiddle with the results, showing only what the company thinks users want to see.

Former Facebook “news curators,” as they were called, admitted to Gizmodo that they were instructed to “inject” stories into the trending news module and exclude stories that spoke of Facebook, directly.

In fact, one former employee claimed that his supervisors advised him to avoid news sources that were too politically conservative.

“Every once in awhile a Red State or conservative news source would have a story. But we would have to go and find the same story from a more neutral outlet that wasn’t biased,” said the former employee, who preferred to remain anonymous.

Other former news curators told Gizmodo about ways they were directed to override the algorithm. “We were told that if we saw something, a news story that was on the front page of these ten sites, like CNN, the New York Times, and BBC, then we could inject the topic,” he said. “If it looked like it had enough news sites covering the story, we could inject it, even if it wasn’t naturally trending.”

Of course, once a topic was injected into the trending news bar, the high visibility of the story would elevate it to trending news as more and more users would see and click on the link.

As a result, one can argue that Facebook’s news curators are ultimately determining what topics are to be deemed “top news,” or which news stories are relevant to the globally diverse population of Facebook users and which are not.

For the significant number of people that rely on social media as their primary source of world news, this practice is isolating their access to information, not to mention giving it a more liberal slant, limiting their perspective.

Google zooms in

Google launched its newest feature earlier this month: a “Local Source” tag, which when selected, provides the user with links to news coverage from local news sources. This endeavor is throwing a spotlight on local reporting efforts and highlighting for users stories that are most relevant to them based on geographical location.

Google has not always done a great job of giving us the stories straight from the source.

When a small-town story is deemed important enough to be read by a wider audience, national news platforms like CNN and the New York Times hijack the info, and which source do you think will pop up higher on a Google results page? Which news outlet will be delivering the story to the greater population of the United States?

Chances are, you’ve never heard of the small-town paper that first uncovered the dirt, and once Fox News gets ahold of the story, you never will.

But think about it this way: local news reporters can add more context than a national source can. They can provide details that get lost as the story is handed over from one online newspaper to another, becoming diluted through this virtual game of “telephone.”

What’s more, local reporters can offer a unique perspective that national news reporters simply don’t have.

Yes, CNN’s version of the story will still show up towards the top when you search the headlines, but now you are just a click away from the original source.

From an SEO perspective, this isn’t too shabby for those small-time news outlets, who rely on traffic for ad revenue. The more likely they are to show up on a trending topic, the more traffic they’ll get. The more optimized their sites are, the easier Google News can pick them up.

This tweak presents an opportunity for audiences. If they so choose, readers can broaden their perspective (ironically, by narrowing the geographical scope) with just the click of a button, like the creators of the Internet had intended.

Still, the majority of social media junkies may continue to click with convenience, reading only the news stories presented to them in their Facebook news feed. The real question is: can Google News stand up to Facebook and Twitter as a news outlet?

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